GREAT APP. FLAT INSTALLS.
WORSE COMPETITORS RANKING HIGHER.
I know the frustration.
I've spent years watching apps succeed or fail based on one thing: whether merchants could tell what the app was for in 3 seconds.
Where I Learned This
Three years at ReConvert. Head of Growth and Partnerships. Scaled from startup to 40,000+ users.
I ran customer success. Built strategic partnerships. Watched thousands of merchants install apps. Watched thousands more scroll past.
After ReConvert, I worked with LimeSpot and other Shopify ecosystem companies. Same pattern everywhere: the best products don't win. The clearest ones do.
What I Do Now
Positioning Sprints
30 days. We figure out what makes your app different. We rewrite your listing to show it. You walk away with positioning you can use immediately.
Partnerships & GTM
For apps with traction that want growth beyond the App Store. We build partnerships that bring merchants to you.
What I Don't Do
I don't tweak keywords or polish copy at the edges. That's surface stuff.
I help you figure out what you actually built, who it's for, and why that matters. Then we make it obvious.
Merchants don't choose the best app. They choose the one that seems like the obvious choice.
App Store insights from the trenches
I share what I learn from audits, positioning projects, and building in the Shopify ecosystem. What's working, what's not.