Customize checkout and customer accounts by market

Shopify Adds Market-Specific Checkout Customization

Shopify now allows merchants on Advanced and Plus plans to customize checkout and customer account settings on a per-market basis. The checkout and accounts editor includes a market selector that lets merchants apply different configurations, branding elements, and content blocks to specific countries or B2B buyer segments.

What This Means for App Developers

Apps that modify checkout or customer account experiences need to account for market-specific configurations. Merchants can now set different checkout flows for different regions, which affects how apps interact with these pages. Developers building checkout extensions or account customization tools should test their apps across multiple market configurations to ensure consistent behavior.

Technical Considerations

Apps using the Checkout UI Extensions API or Customer Account API should verify that their extensions render correctly when merchants switch between market configurations. The market-specific settings apply to checkout branding, custom fields, and content blocks, which means apps that add or modify these elements may need to handle market context.

Developers should also consider how their apps surface market-specific settings in their admin interfaces. If an app provides checkout customization features, merchants may expect to configure these settings per market to match Shopify’s native capabilities.

This update expands Shopify’s Markets feature set, which continues to add localization capabilities across the platform. Apps focused on international commerce, B2B functionality, or checkout optimization should review how market-specific configurations affect their feature sets.

Read the full announcement →