YOUR APP WORKS.
YOUR LISTING DOESN'T.

Merchants scroll past your app every day. They can't tell what it does in 3 seconds. So they move on.

I help Shopify app founders fix that. Strategic positioning. Listings that convert. 100+ app audits and counting.

What founders say.

Here's what I keep finding.

After 100+ audits, the problems are predictable. Different apps, same mistakes.

Your listing talks to everyone.

So it lands with nobody. Generic messaging is invisible messaging. Merchants scan for 3 seconds. If they don't see themselves, they're gone.

Your screenshots sell features.

"Advanced analytics dashboard." That's what your screenshot says. A merchant reads that and thinks: okay, but what does it do for me?

Compare that to "See which products to restock before you run out." One makes them think. The other makes them install.

Your pricing creates hesitation.

Too many tiers. Unclear limits. Percentage-based models that scare off exactly the merchants you want. Complicated pricing doesn't show sophistication. It shows indecision.

You're invisible to the algorithms.

When was the last time you checked how merchants actually find your app? 70% of Shopify installs come from search. AI tools like Sidekick now recommend apps too.

Your listing needs to work for merchants scanning, for Shopify's search ranking, and for AI reading your copy. Most listings barely handle one of those.

Spending more on ads just sends more people to a listing that isn't converting. Fix the listing first.

How I work.

I always start with positioning. Not ads, not campaigns, not keywords. Positioning. Because if merchants don't understand why they need your app specifically, nothing downstream matters.

And I'd rather fix why merchants are leaving before we spend money sending more of them in.

I work directly with founders. No account managers. No junior team. Just me, 100+ audits of pattern recognition from inside the Shopify ecosystem, and tools I've built to move faster and go deeper than a traditional consultant.

I won't tell you to "improve your listing." I'll show you exactly which parts are broken and what to fix first.

What working together looks like

First, we figure out what's broken.

Every engagement starts here. I look at your positioning, listing, keywords, and ads. Not a surface scan. I've done this 100+ times, and I know where to look.

You get a clear diagnosis: here's what's working, here's what isn't, here's what to fix first.

Then we fix it.

Positioning strategy. Listing rewrite. Pricing restructure. Keyword plan.

You walk away with work you can publish, not a deck that sits in a drawer.

Ongoing, if you want it.

Some founders want a strategist in their business week after week. Weekly calls, async support, active execution.

That option exists too.

Book a Discovery Call →

Shopify app growth, every week

Positioning, listings, pricing, the patterns I keep seeing. If you're building on the Shopify App Store, this is worth reading.

Ready to talk about your app?

Tell me what you're building and what's not working. We'll figure out if there's a fit.