SHOPIFY APP DISCOVERY ADS
The search terms behind your ads show what merchants type when they have the problem your app solves.
Discovery ads are a small Shopify Ads spend that collects those words for your listing.
I'm Ohad Michaeli, a Shopify app growth consultant. I've audited 100+ Shopify App Store listings since 2020.
Why Run Ads for Discovery
A small first run of ads gives you a map of what merchants type, and the map is worth more than the installs. More in your first month of Shopify Ads is tuition, not revenue.
Shopify's ad auction also weighs how often merchants install after seeing your app for each keyword. That's your relevance score. A listing written in the words merchants use helps every campaign you run after it.
What You Get
The words merchants use, and what they mean for your listing.
A small discovery campaign
Shopify Ads run on a small budget to learn which words merchants use.
The search terms, read
The terms that get clicks but no installs, and the ones you never targeted.
Direction for your listing
The words merchants use, turned into what your listing should say.
Where It Sits
Discovery ads run inside the positioning sprint, where the listing gets rewritten. Every engagement starts with the App Growth Audit, a written diagnosis that covers your ads if you're already running them. See discovery ads for the idea behind it.
Who This Is For
- ✓
Apps that have never run Shopify Ads, or ran them once and stopped.
Who This Is Not For
- ✗
Larger apps already spending real budget on Shopify Ads and looking to bring down cost per install. That's a separate service.
Common Questions
Why run Shopify Ads if the goal isn't installs?
The search terms report shows what merchants type at the moment of intent, and search guesswork can't give you that.
Do you run my ads long term?
No. Discovery ads are a small spend inside the positioning sprint. Larger apps already spending real budget have a separate service.
Do I need a big budget?
No. A small budget is enough to see which words merchants use.
Your listing should use the words merchants type.
A written diagnosis in 6-7 business days. The audit covers your ads if you're already running them.