Positioning. App Store optimization. Growth stuff. What I learn from audits and client work.
A BFCM prep plan for Shopify app founders: what to fix in your listing, your Shopify Ads and your review flow before the rush, in the order that pays off.
Generic review requests fail because they ask for company loyalty. A post-support sequence built on reciprocity gets merchants to actually leave a review.
Most Shopify app home screens are built for the founder's data, not the merchant's confidence. Here's how to find the one number that keeps people paying.
Post-install onboarding copy should confirm a merchant's decision, not re-pitch it. Here's how to rewrite the first screen, first email, and setup flow around confirmation instead of persuasion.
Shopify now unpublishes app reviews it can't verify as trustworthy under Policy 1.3, effective July 6, 2026. What triggers it, what a real removal case looked like, and how to build reviews that never get caught in it.
Shopify's relevance score controls your ad position and CPC. New apps start at zero on every keyword. Here's what it is, how it compounds, and the fix.
A step-by-step method for running underbid Shopify Ads campaigns to harvest the search terms merchants actually type, then rewriting your listing around them.
How an audit-first engagement runs: what gets examined, what a founder receives, how a sprint gets scoped, and why one operator beats a team handoff.
My map of the Shopify app marketing market: the specialists who really work with Shopify apps, what each one is built for, and how to choose between them.
Your app has real usage across every feature and growth still stalled. Here's how organic feature growth splits one app into disconnected user cohorts, and how to fix it.
Founders ask for help with reviews, listing conversion, or rankings. The data almost always points somewhere else. Here's how a data-first diagnostic finds the actual blocker.
Organic installs dried up and it looks like a product problem. It probably isn't. Here's how to recognize when your Shopify app has hit the PLG ceiling.
Most first-time Shopify app founders ask the wrong question. Before any channels, traffic, or ad spend, here's what actually drives your first 100 installs.
I write about positioning, App Store optimization, and growth for Shopify app founders.