Positioning. App Store optimization. Growth stuff. What I learn from audits and client work.
12,000+ apps in the Shopify App Store. Merchants decide in 3 seconds. Here's the positioning framework I use with every app I work with.
Your Shopify app has zero traction. The problem isn't the app. It's one of 5 diagnosable issues. Here's how to figure out which one you have, from someone who's done 47+ app audits.
Most Shopify app founders only run ads in the US. Here's the verified data on 17,000+ untapped Plus merchants across Europe and Canada—and which markets to prioritize based on your app category.
Claude gives great advice. But connecting it to your actual tools changes everything. Here's what that looks like.
Enterprise merchants have unique needs that standard app builders ignore. Here's the opportunity most developers miss.
Most developers build features, not solutions. Here's how to start with genuine merchant pain points and create apps people actually want to pay for.
Voice messages are the anti-template. Impossible to fake, impossible to ignore. Here's why the approach that doesn't scale actually works.
While founders chase expensive ads, the most effective B2B growth channel is free and underutilized. Here's how to make LinkedIn work for your SaaS.
Why narrowing your focus beats going broad in a crowded marketplace. The strategic power of hyper-specialization for Shopify app developers.
Publishing a Shopify app and waiting for installs no longer works. Here's the active marketing strategy that actually drives growth.
Merchants don't search using your technical terminology. Here's how to position around outcomes instead of features.
Your first pricing model is probably wrong. Here's how to think about pricing as an ongoing experiment rather than a fixed decision.
Most developers get banned trying to promote on Reddit. Here's the authentic approach that actually builds visibility and trust.
Default settings are your silent salespeople. Here's how to create frictionless activation that gets users to value fast.
Most founders focus on building features while ignoring the reviews that determine their app's fate. Here's why your response matters more than you think.
The App Store is a flywheel that rewards momentum. Here's how to get it when you're starting from zero.
Users can't want what they can't see. Here's how to use feature visibility to create natural upgrade motivation without being pushy.
Most apps don't fail from lack of features. They fail from lack of clarity. Here's why saying no is your best growth strategy.
Your best content is already hidden in your conversations. Here's how to build a system that transforms dialogue into polished articles.
Poor design signals low quality and reduces trust. Here's how to redesign with market-specific visual language that converts.
Your competitors are studying your weaknesses. Find your blind spots before someone else does.
If your drunk grandmother can't understand what you do at 4 a.m., you're losing customers before they scroll.
Complexity kills execution. Here's why busy founders don't want advice—they want a path cleared.
Low-priced apps make traditional marketing unsustainable. Here's how to drive traffic and revenue through organic growth strategies.
While founders chase expensive ads, the most effective B2B growth channel is free and underutilized. Here's how to make LinkedIn work for your SaaS.
Why narrowing your focus beats going broad in a crowded marketplace. The strategic power of hyper-specialization for Shopify app developers.
Users can't want what they can't see. Here's how to use feature visibility to create natural upgrade motivation without being pushy.
Default settings are your silent salespeople. Here's how to create frictionless activation that gets users to value fast.
Your first pricing model is probably wrong. Here's how to think about pricing as an ongoing experiment rather than a fixed decision.
Most founders focus on building features while ignoring the reviews that determine their app's fate. Here's why your response matters more than you think.
Publishing a Shopify app and waiting for installs no longer works. Here's the active marketing strategy that actually drives growth.
Most developers build features, not solutions. Here's how to start with genuine merchant pain points and create apps people actually want to pay for.
Merchants don't search using your technical terminology. Here's how to position around outcomes instead of features.
The App Store is a flywheel that rewards momentum. Here's how to get it when you're starting from zero.
Traditional marketing skills aren't obsolete. But how you position them needs to change. Here's what works now.
Not all AI is created equal. Here's how to identify genuinely useful AI tools instead of falling for marketing buzzwords.
Pre-packaged AI agent tools break on anything complex. Building your own automation with n8n gives you real control. Here's how.
Users have zero patience for slow product tutorials. Here's how to create tight, purposeful education that doesn't waste their time.
No one cancels a product that's clearly making them money. They cancel products whose value they've forgotten.
Custom apps transform one-time transactions into ongoing relationships. Here's how to create utility-first apps that provide daily value.
Solo founders think they suck at marketing. Usually they're just missing the right support structure. Here's what actually works.
Voice messages are the anti-template. Impossible to fake, impossible to ignore. Here's why the approach that doesn't scale actually works.
Broad targeting creates expensive, low-quality clicks. Here's how to stop wasting ad spend on tire kickers and focus on qualified merchants.
Most developers get banned trying to promote on Reddit. Here's the authentic approach that actually builds visibility and trust.
Video commerce replicates the offline retail experience online. Here's what Shopify merchants need to know about live shopping.
Most apps don't fail from lack of features. They fail from lack of clarity. Here's why saying no is your best growth strategy.
Complex copy doesn't segment your ICP. It scares off everyone, including the customers you actually want.
Stop waiting for the perfect moment. The only thing standing between you and clients is conversations.
One character. That's the difference between page 3 and page 1 in the Shopify App Store.
Competing on price sounds smart until you realize merchants can't figure out what your app does. Here's what actually wins.
Your best content is already hidden in your conversations. Here's how to build a system that transforms dialogue into polished articles.
Enterprise merchants have unique needs that standard app builders ignore. Here's the opportunity most developers miss.
Shopify purged reviews and some apps lost 40% of their social proof overnight. This is why you need owned channels.
Fragmenting your product experience confuses users and tanks adoption. Here's how to integrate advanced features as natural progressions.
Blanket discounts destroy margins. Strategic promotions move inventory while protecting profit. Here's how smart merchants do it.
I write about positioning, App Store optimization, and growth for Shopify app founders.