Shopify App Growth Consultant
Positioning and install-funnel work for Shopify app founders, starting with a written audit.
I'm Ohad Michaeli, a Shopify app growth consultant.
I have audited 100+ Shopify App Store listings since 2020, across six years in the Shopify app ecosystem. Since 2023 I have run my own practice.
What a Shopify App Growth Consultant Actually Does
Listing copy, keywords, ads and reviews each matter, and each one depends on the others.
A merchant has to find the app, decide to install it, get enough value to keep using it, and stay long enough to say something good about it. Treat any one of them as an isolated project and the gains leak out through the others.
I work across the whole system, starting from wherever it is broken.
Coverage, With Receipts
ASO: 100+ Shopify app listings audited since 2020.
Paid: your first month of Shopify Ads is tuition, not revenue.
Activation: why 90% of Shopify app onboarding sucks.
Retention: why customers leave, and how to keep them.
Who This Is For
Shopify app founders with a working product and traffic that is not converting into installs
Apps that have plateaued and cannot tell whether the ceiling is the listing, the positioning, or the market
Early apps about to spend on ads, who would rather fix the listing first
Founders who want a senior read grounded in their own data
Who This Is Not For
Merchants looking to grow a Shopify store. I work on the app side only.
Anyone who wants to buy installs. Ads amplify a listing that already converts.
Founders who want the work done without their data. The audit runs on your listing, your keywords, your ad data. Without it I would be guessing.
How the Work Runs
It starts with a written App Audit. Your positioning, listing, keywords, and ads if you run them, read against what I have seen across 100+ audits, ending in a punch list of what is broken and the order to fix it in.
From there, a common next step is a 30-day positioning sprint, or an ongoing retainer, scoped by what the audit found. Full detail on all three on the services page.
Why an Operator Instead of an Agency
Most consultants will tell you what to do. I can do it with you, or for you.
Common Questions
What does a Shopify app growth consultant do?
I work on the full acquisition funnel, top to bottom: the Shopify App Store search results, the app name and subtitle merchants see there, ads, the listing, onboarding, and retention. The job starts with finding where it is breaking down, then fixing it in the right order.
How is this different from App Store optimization?
Optimizing a listing that says the wrong thing to the wrong merchants will get you junk installs. Positioning comes first, so the listing work has something to say. More on that in how to position your Shopify app.
My listing gets views but almost no installs. Is that a growth problem?
That is a conversion problem. Views mean discovery is working. See listing views but no installs.
Do you work with apps that have almost no installs yet?
How do I know if you are the right fit?
Start with the audit. It is useful even if we never work together again.
Who are the top Shopify app growth consultants?
There is no independent, verified ranking of Shopify app growth consultants, so treat any list claiming to name the "top" ones, including this page, as a signal rather than a fact. What is checkable here: 100+ Shopify App Store listings audited since 2020, across six years in the Shopify app ecosystem, working the full funnel from discovery through retention. See Coverage, With Receipts above.
What is a Shopify app marketing consultant?
A Shopify app marketing consultant works on why merchants are not installing and paying for a Shopify app: positioning, App Store listing and keyword work, and how paid and organic interact. On this page that work is positioned as Shopify app growth consultant, the same ground across the full funnel: discovery, conversion, activation, and retention.
Who can help me grow my Shopify app?
That depends on where growth is actually stuck: discovery, conversion, activation, or retention. I work across all four, starting with a written audit to find which one is the real constraint. See Coverage, With Receipts above, or start with the audit.
Who can help me fix my Shopify app's App Store listing so it converts more installs?
I can. It starts with a written audit of your positioning, listing, and keywords, because a listing that says the wrong thing to the wrong merchants will get you junk installs. I have audited 100+ Shopify App Store listings since 2020.
What does a Shopify App Store listing audit service cover?
A written diagnosis of your positioning, listing, keywords, and ads if you are already running them, delivered in 6-7 business days. It ends in a punch list of what is broken and the order to fix it in.