SHOPIFY APP ADS MANAGEMENT
Once an app is spending real budget on Shopify Ads, the question becomes what each install costs.
I create and manage your Shopify Ads campaigns, optimization and analytics included, aimed at a lower cost per install and installs that scale.
Measured on one 2026 engagement: cost per install was $71.20 before the campaigns were rebuilt and $33.63 over the two weeks that followed.
I'm Ohad Michaeli, a Shopify app growth consultant. I've audited 100+ Shopify App Store listings since 2020.
What You Get
Campaign creation
Shopify Ads campaigns built around the words merchants actually use to search for an app like yours.
Ongoing management
I run the campaigns, so your team stays on the product.
Optimization, included
Campaigns tuned toward the keywords that earn installs.
Analytics, included
Clear reporting on what the spend bought and what each install cost.
Why the Listing Still Matters
Shopify's ad auction weighs how often merchants install after seeing your app for each keyword. That's your relevance score, and the higher it is, the less you pay for a better spot.
Ad installs on a keyword also lift your organic rank for it. The search terms the campaigns collect show what your listing should say, and that work happens in the positioning sprint.
Where It Sits
It starts with a discovery call. Ongoing management is scoped from there.
Who This Is For
- ✓
Larger apps already spending real budget on Shopify Ads, whose question is cost per install.
Who This Is Not For
- ✗
Apps with no budget to run Shopify Ads at all.
- ✗
Apps still looking for their keywords. Start with discovery ads.
Common Questions
What does Shopify app ads management cover?
Creating and managing your Shopify Ads campaigns, with optimization and analytics included.
Does this include listing changes?
No. The campaigns show what your listing should say, and the listing work happens in the positioning sprint.
Can you guarantee a lower cost per install?
No. Cost per install depends on many variables, your listing among them. The work is aimed at a lower cost per install and installs that scale.
Bring your Shopify Ads numbers to the call.
A call about your current campaigns and what each install costs.