SHOPIFY APP STORE OPTIMIZATION, BY APP CATEGORY
Each guide below takes one Shopify app category and looks at what its listings get wrong. Find your category, read the one that matches your app.
I'm Ohad Michaeli, a Shopify app growth consultant. I've audited 100+ Shopify App Store listings since 2020.
The Guides
Twenty-five categories, listed alphabetically.
Affiliate and referral
Why Shopify Affiliate and Referral Apps Lose Installs to the Wrong Category
Analytics
Why Shopify Analytics Apps Struggle to Justify Their Install
Back in stock
Why Your Shopify Back-in-Stock App Isn't Getting Found (And What Your Listing Is Missing)
Bundles
Why Shopify Bundle Apps Lose Installs to the Wrong Kind of Merchant
Checkout extensions
Why Your Shopify Checkout Extension App Isn't Getting Found (And What Your Listing Is Missing)
Countdown timer
Why Your Shopify Countdown Timer App Isn't Getting Found (And What Your Listing Is Missing)
Dropshipping
Why Your Shopify Dropshipping App Isn't Getting Found (And What Your Listing Is Missing)
Email and SMS
Why Your Shopify Email & SMS App Isn't Getting Found (And What Your Listing Is Missing)
Inventory
Why Shopify Inventory Apps Attract the Wrong Merchant and Lose the Right One
Live chat
Why Shopify Live Chat Apps Lose Installs to an AI Promise They Cannot Keep
Loyalty
Why Shopify Loyalty Apps Struggle to Rank for Their Own Category
Multi-currency
Why Your Shopify Multi-Currency App Isn't Getting Found (And What Your Listing Is Missing)
Pop-ups and lead capture
Why Your Shopify Pop-up App Isn't Getting Found (And What Your Listing Is Missing)
Post-purchase upsell
Why Shopify Post-Purchase Upsell Apps Lose Installs to a Structural Mismatch
Product customization
Why Shopify Product Customization Apps Lose Installs Before the Preview Loads
Product search and filter
Why Your Shopify Product Search App Isn't Getting Found (And What Your Listing Is Missing)
Returns
Why Shopify Returns Apps Lose Merchants Before the First Return Is Processed
Reviews
Why Your Shopify Reviews App Isn't Getting Found (And What Your Listing Is Missing)
SEO
Why Shopify SEO Apps Lose Installs to the Problem They're Trying to Solve
Shipping and delivery
Why Your Shopify Shipping App Isn't Getting Found (And What Your Listing Is Missing)
Social proof and FOMO
Why Your Shopify Social Proof App Isn't Getting Found (And What Your Listing Is Missing)
Subscriptions
Why Shopify Subscription Apps Don't Get Discovered (And What the Listing Is Signaling)
Upsell
Why Shopify Upsell Apps Lose Organic Installs Before Merchants Click Install
Wholesale and B2B
Why Your Shopify Wholesale App Isn't Getting Found (And What Your Listing Is Missing)
Wishlist
Why Your Shopify Wishlist App Isn't Getting Found (And What Your Listing Is Missing)
Your Category Isn't Here, or a Guide Isn't Enough
A guide describes a category. An App Audit looks at your listing, your search terms, and your reviews. The page on ASO for Shopify apps explains what that work covers and what it leaves out.