Clearer standards for app listing images

Shopify Updates App Store Image Requirements

Shopify has revised requirement 4.4.4 and added requirement 4.4.5 to its App Store listing standards, establishing clearer guidelines for app imagery.

What Changed

Requirement 4.4.4 now specifies that app listing images must primarily display the actual user interface and features of the application. The updated standard prohibits screenshots that include desktop backgrounds or browser windows. Additionally, feature images and screenshots containing only an app logo are no longer permitted.

The new requirement 4.4.5 addresses image uniqueness, though Shopify’s changelog does not provide complete details on this standard’s specific criteria.

Impact on App Developers

These changes affect how developers present their apps in the Shopify App Store. Developers must now ensure their screenshots focus exclusively on the app interface itself, removing any extraneous elements like operating system chrome or browser frames.

Apps currently listed in the store may need to update their imagery to comply with the revised standards. Developers should review their existing screenshots and feature images to verify they meet the new requirements.

Implementation Considerations

Developers preparing new app submissions or updating existing listings should capture screenshots that showcase their app’s interface directly. This means taking screenshots from within the Shopify admin or embedded app views, rather than full browser or desktop captures.

The prohibition on logo-only images requires developers to demonstrate actual functionality through their visual assets. Apps relying on branding images for their feature graphics will need to replace these with interface screenshots that illustrate specific features or workflows.

Read the full announcement →