Best Shopify App Marketing Consultants (2026)

Who This Is For

Shopify app founders. Not Shopify merchants.

Search “shopify marketing consultant” and almost everything that comes back is an agency that markets stores: Meta ads, email flows, product page CRO. Good work, wrong job. Growing an app runs on different mechanics. App Store search, listing conversion, Shopify Ads, review velocity, pricing inside the Shopify admin, install attribution. A store agency has never touched any of it.

So this is my map of the people who actually do the app version of the job. I work in this market every week, I am one of the names on the page, and I say so up front. What follows is analysis, not a directory.

Most Founders Buy Execution Before Diagnosis

Founders rarely arrive with a question. They arrive with a purchase order. “We need ads.” “We need ASO.” “We need someone to rewrite the listing.”

Then the audit comes back and the traffic was never the problem. The listing gets views and does not convert them, because it describes the product in the founder’s vocabulary instead of the words a merchant uses for the problem. Spend poured on top of that buys an expensive proof that the listing does not convert.

There is a second reason the sequence matters. Paid does not buy organic rank on the App Store. Conversions do. A listing that converts lifts your relevancy, and relevancy is what moves you up organically, which makes every channel you run afterwards cheaper. Fix the conversion problem first and the same budget goes further everywhere else.

So the useful question is not “who is the best consultant.” It is “what stage am I at, and what does that stage actually need.” That is what this map is organized around.

How I Built This Map

Three criteria:

• Works with Shopify apps, not Shopify stores. General SaaS marketers and store agencies are out, including the good ones.
• A public track record you can check. Named app clients on their own site, not “trusted by leading brands.”
• Active today. Taking clients, publishing, visible in the ecosystem.

Five names cleared all three. Not thirty. This category is nearly empty, which is itself the most useful thing on this page.

Everything I write about the others comes from their own public pages, checked as I wrote this. Where a number is their claim, I label it as their claim. I go first because I am the author, and burying myself in the middle would be the dishonest version of a page like this. After me the order is alphabetical, because any other order would imply a ranking I cannot honestly defend.

Ohad Michaeli (this site)

Background: six years in the Shopify app ecosystem. In-house from 2020 to 2023 as Head of Growth at ReConvert, scaling it to 40,000 users. Independent since 2023, with 100+ App Store listing audits behind me and paid engagements with category leaders and apps on the Shopify Plus tier.

What I actually do: positioning and go-to-market for app companies. Not listing copy. Copy is the last step and the easiest one. The hard part is deciding what the copy should say, which means working out who the app is for, what merchants are weighing it against, and why anyone pays for it instead of the other tab they have open. I diagnose and direct. Your team executes. I am not an operator and I will not run your marketing day to day.

How I read a listing: it has three readers, and most listings satisfy one. First the LLMs. When a merchant asks an AI assistant which app is best for something, it answers with a few names, and it got to those names from your description, your structured data and your reviews. It never saw your screenshots. Second, Shopify search, which ranks you on relevance and on the conversions your listing earns, not on how well the copy reads to a person. Third the merchant, who is the reader everyone writes for, and who comes last here because the first two decide whether the merchant ever arrives.

The merchant’s two moments: the search result and the listing page, and they fail differently. In the results a merchant sees an icon, a name, a subtitle and a review count, and decides in about 8 seconds whether to click. On the page itself they spend around 8 minutes on screenshots, reviews and pricing. Impressions without clicks is a first-moment problem. Clicks without installs is a second-moment problem. The fix for one does nothing for the other.

The sequence: positioning, then listing, then pricing, then ads. In that order, because paid does not buy organic rank on the App Store. Conversions do. Running ads into a listing that already loses most of the merchants who find it buys more rejections at a higher price. When ads do run, they start small and run as research first. A broad campaign is intelligence, telling you the words merchants actually type, and those words drive the listing copy and the exact-match campaigns that follow.

The number I check before anyone buys traffic: install conversion rate, visits to installs. Below 5% is a listing problem, and the listing gets fixed before a single ad runs. Between 5 and 10% is the App Store baseline zone, where most apps sit and optimization is worth doing but not urgent. Above 10% with low traffic means the listing is working and the gap is reach, which is the one case where spending on ads is the right first move. Put it plainly: a 4% conversion rate means 96 of every 100 merchants who found your listing decided it was not for them. More traffic into that buys more rejections.

What 100+ audits keep turning up: the same four mistakes. The listing talks to everyone. The screenshots sell features instead of the outcome. The pricing creates hesitation instead of removing it. And the app is invisible to search and to AI.

The diagnosis I make most often: installs went flat and it is not the product. Once everyone actively searching your category has found you or a competitor, organic stops, and from the inside that looks identical to a product failure. Two checks separate them. If you have already shipped features, onboarding and pricing changes and nothing moved, the product is not the constraint. And if your existing customers are holding steady while only new installs flatlined, it is distribution, not the category turning on you. Those two answers call for opposite responses, which is why guessing costs a quarter either way.

How the work runs: it starts with a written App Audit. Your listing, keywords, reviews, ads data and growth stage, read against what I have seen across 100+ audits, ending in what is broken and the order to fix it in. Most apps continue into a positioning sprint scoped by what the audit found rather than by a menu picked in advance. That sprint runs 30 days, not three months, so the decisions land inside a month and your team can start building against them instead of waiting out a quarter-long engagement. A good number stay on after that, month to month, where I own the strategy, we talk weekly, and I am reachable in between. The audit is the entry point, not the ceiling.

Work with me if: your app has real traction and real revenue, growth has stalled or you are about to scale and something feels off, and you want one person who will tell you what is actually wrong before anyone spends money fixing the wrong thing. The full sequence is laid out on my Shopify app growth consultant page. Book an audit.

Big Moves (Veb Bansal)

Background: a solo consultant working on Shopify app growth since 2020. Named app clients on his site include Because Intelligence, TrackiPal, ModeMagic, ChargePay, Octolize and Chatdesk. His site also claims 30+ apps and a 4.95 rating from 70+ founders. Those are his numbers, not audited ones, and the client names are the part you can go verify yourself.

Built for: App Store search, run by one person. ASO and Shopify search ads sit on the same desk, and he also does conversion work on onboarding and pricing. Engagements typically open with a pilot period before they continue.

Causeway305 (Deborah Mecca)

Background: an agency working exclusively with Shopify Partners who build apps. Named clients on her site include Kurt Elster of Ethercycle, Cam Balzer of Even Better and Sandesh Kulai of Artos Software, alongside 14 verified reviews at a 5.00 average. She also writes The App Collective, a weekly newsletter for app founders, and runs a YouTube channel under the same name.

Built for: the whole relationship with the merchant, not just the install. The menu covers ASO, Shopify Ads, content and lifecycle messaging, which means the listing and the emails a merchant gets after installing are handled by the same person.

Convert2x (Boaz Lantsman)

Background: an agency working only with Shopify apps since 2018, with the longest public client wall in this market. Zendrop, AutoDS, Bold Subscriptions, Langify, LimeSpot and Fast Simon are among the named ones, several with founder testimonials attached. Boaz previously led growth at a B2B startup acquired by DocuSign. Their site publishes result multiples per service, install lifts and ROAS figures. Read those as their case numbers.

Built for: paid at scale, with attribution underneath it. Per-channel ads retainers alongside media spend, and App Store SEO as a fixed one-time. They also run their own platform, Prys.io, which ties keywords to revenue and pushes deep-funnel events back into the ad platforms.

Kollectify

Background: a collective of Shopify app marketing specialists rather than a single named consultant, which is a real difference in what you are buying. Named clients on their site include Okendo, Klevu, Gorgias, Rewind, SparkLayer, Shop Circle, GoodCarts and Feefo, with testimonials from the founders of GoodCarts and Okendo. They describe themselves as trusted by hundreds of Shopify apps, websites and theme developers. That last one is their count, not an audited one. The client names are the part you can go check.

Built for: flexibility of shape. One-to-one consulting, done-with-you, done-for-you, or a program that teaches your in-house team the positioning and marketing framework so the work stays with you.

How to Choose

Choose by stage, not by vendor.

• Installs are flat and you do not know why. Do not buy execution yet. Find out whether merchants are failing to find you, or failing to choose you once they do. Those are opposite problems with opposite fixes. Start with an audit.
• Impressions are fine, clicks are not. A search-result problem: icon, name, subtitle, review count. Confirm it in your own funnel numbers before anyone rewrites the page.
• Clicks are fine, installs are not. A listing-page problem. More traffic makes it more expensive, not better.
• Everything converts and volume is the only gap. Reach is finally worth buying, and this is the point where an execution partner earns the fee.
• You have a diagnosis somebody else handed you. Check it against your own funnel numbers before you fund it. A diagnosis you cannot see the evidence for is a guess you paid for.

The expensive mistake in this market is not picking the wrong name out of five. It is hiring a store agency for an app problem, or buying channel execution before anyone has checked whether the listing converts the traffic it already has. Get the sequence right and the vendor question mostly answers itself.

Disclosure

I run ohadmichaeli.com and I am one of the consultants on this page. I wrote every other entry myself, from their public sites, and kept them factual. They are here because they are real, and because if your problem is the thing they are built for, you should hire them. This category is small enough that an honest map is worth more than a fake neutral one.